October 16, 2006
International News Media Implements 3Tera Grid Solution
International News Media (INM), an
Internet marketing and media content delivery services company, is
deploying 3Tera's new AppLogic Grid operating system to deliver, manage
and scale its existing media services.
AppLogic enables Web
applications, including the infrastructure required to deliver them, to
become completely portable, scalable and managed remotely on grids of
commodity servers using only a browser. By using AppLogic, INM now
obviates the cost and complexity of owning and operating hardware
infrastructure, and can capitalize on a utility service model to
rapidly deliver and manage Web applications in a highly available,
scalable and virtualized environment.
"As an Internet-based
services company, we strive to ensure we're utilizing the latest
technologies for manageability, high availability and scalability to
stay competitive and meet our rapidly growing customer demand," said
Gabriel Kent, CTO of INM. "The AppLogic platform enables INM to cut
application development time, lower server and administration costs,
improve server reliability via its high-availability architecture, as
well as improve the performance and growth potential of the INM
network. In the end, our customers are the true beneficiaries of our
system, which is always our primary goal."
INM's users gain
exposure for their products or services through the company's media
channel which is designed to reach thousands of news outlets, consumers
and search engine users. To stay competitive, the company requires 100
percent uptime and the ability to deploy and manage its Web
applications and services quickly and easily. Using AppLogic, an entire
N-tier application or service can be packaged into a logical entity and
managed as a single system. This approach also makes it very easy to
assemble, deploy, monitor, control and troubleshoot applications
visually in a browser. Today, INM uses AppLogic to virtualize all of
its public-facing properties and is in line to virtualize its entire
platform by 2007.
"Today's Web 2.0 companies and
Software-as-a-Service providers want to focus on developing their
application services, and the capital and resources required to own and
operate data centers no longer adds value for their users," said Bert
Armijo, vice president of marketing at 3Tera. "3Tera's AppLogic system
packages the software and hardware infrastructure into a single
portable entity, effectively removing the infrastructure barriers
associated with bringing Internet-scale service to market. Now, using
the same system, INM can speed new releases to market while being able
to cost-effectively scale its applications as user demand grows, and
pay only for the resources these applications require to run."
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