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November 21, 2008
Yieldex Wins Amazon Web Services Start-Up Challenge
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SEATTLE, Nov. 21 -- Amazon Web Services LLC, a subsidiary of Amazon.com Inc., today announced that Yieldex is the winner of the second annual Amazon Web Services Start-Up Challenge.
Yieldex, a company providing forecasting for online advertising inventory, will receive $50,000 in cash, $50,000 in Amazon Web Service credits and an opportunity for an investment offer from Amazon.com. Today’s announcement at a celebration in Seattle capped off an exciting final round of the contest in which seven finalists presented their businesses to judges from Amazon.com and venture capital firms. The winner was chosen based on the originality of their idea, marketplace need, and their implementation of AWS. Amazon Web Services provides reliable, scalable and secure infrastructure services on demand. To learn more about Amazon Web Services, visit http://aws.amazon.com.
Yieldex forecasts online advertising inventory and optimizes advertising campaign allocation placement for online publishers. Yieldex has built its DynamicIQ platform on top of Amazon Web Services, using the Amazon Elastic Compute Cloud (Amazon EC2) and the Amazon Simple Storage Service (Amazon S3) to address online publishers' growing need for accurate forecasting of overlapping inventory, optimal campaign allocation and revenue operations. Yieldex tools help publishers maximize advertising revenue from their premium inventory with in-depth proposal analysis, scenario planning, and their proprietary yield index.
“Yieldex needed an infrastructure solution hosting provider that would allow us to focus on our core value proposition without having to invest significant resources into operations that do not differentiate us from our competitors,” said John Barr, vice president of engineering for Yieldex. “The ability to systematically scale our server capacity up and down is ideal for the massive amounts of data we process to meet our customers' needs. Amazon Web Services is the perfect cost-effective, scalable and flexible solution for us as a start-up company.”
“Yieldex is a great example of the type of dynamic new business leveraging AWS to meet the needs of their rapidly growing business,” said Adam Selipsky, vice president of product management and developer relations for Amazon Web Services. “Our seven exciting finalists demonstrate the innovation happening throughout our community -- companies who are avoiding capital expenditure, focusing on ideas rather than on infrastructure, and getting to market faster.”
The Start-Up Challenge began on Sept. 3 with a call for entries. Hundreds of applications were reviewed and seven finalists were chosen. For the Final Round, AWS flew finalists to Amazon headquarters in Seattle to present their ideas to a judging panel of representatives from Amazon.com. To complete the competition, finalists participated in “Fast Pitch” sessions, where they each had 10 minutes to present their ideas to representatives from venture capital firms. Participating venture capital firms included BlueRun Ventures, CMEA Ventures, Greylock Partners, Hummer Winblad Venture Partners and Madrona Venture Group. At the end of the day, the judges selected the winner, who was announced at an event with 200 members of the start-up community.
Details on the six runners up for the AWS Start-Up Challenge follow.
Encoding.com
Encoding.com makes video encoding accessible and scalable for video Web sites of all sizes. Encoding.com combines the Amazon Elastic Compute Cloud (Amazon EC2) with cutting-edge video encoding software and makes it available to clients via a Web interface, Watch Folder or XML API. Delivering video encoding as a Web service reduces the barrier of entry and provides limitless scalability to fuel the growth of Internet and mobile video applications.
Knewton
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Source: Amazon Web Services LLC
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