Real-time computing. Real-time news.
November 03, 2008
Salesforce CRM Offers More Than 50 New Features
1 | 2 | 3 All »
SAN FRANCISCO, Nov. 3 -- Salesforce.com, the enterprise cloud computing company, today redefined CRM with Salesforce CRM's powerful cloud computing approach. Currently, Salesforce CRM is helping more than 47,700 enterprises and 1.1 million subscribers better serve their customers without any of the cost, risk or complexity of traditional, on-premise software. With more than 50 new features, Salesforce CRM Winter '09 enables companies of all sizes to manage their customer interactions across sales, marketing, and customer service. Customers have embraced these new technologies and are receiving extended value and new levels of success from their CRM deployments. Built on the Force.com platform, Salesforce CRM is the fastest, most flexible CRM service on the market today.
"As the leading best-of-breed CRM provider in the world, companies continue to look to salesforce.com to define CRM in the era of cloud computing," said George Hu, executive vice president marketing, applications and education at salesforce.com. "We're responding with more investment than ever across our three part CRM strategy -- complete CRM for every customer touch point, leading-edge collaboration within and beyond the company, and flexible customization and integration via the Force.com platform. That's why our customers continue to set the industry standard for CRM success."
"With Salesforce CRM, we found an enterprise solution that helped us manage every customer interaction completely in the cloud," said Bill Hoban, CIO of Extra Space Storage. "In eight weeks we were able to integrate Salesforce CRM with our call center, POS system and corporate website -- not to mention more than 6 million customer and contact records. We would never have been able to do this so quickly and so successfully with on-premise software."
Expanding the Cloud Computing Revolution in Sales, Marketing and Customer Service
Salesforce CRM has long evangelized the benefits of cloud computing, and now expands these capabilities in its sales, marketing and customer service applications. The new Force.com Sites technology announced today will allow customers to extend Salesforce CRM applications through the creation of interactive Web-to-lead forms, which will enable site visitors to signal interest in products and services via a Web site. Force.com Sites will also enable the quick and easy creation of campaign landing pages integrated directly with Salesforce CRM.
With the acquisition of InStranet in August, Salesforce CRM is the only product on the market today to completely reinvent the customer service experience with a highly-efficient knowledge base application that can be deployed quickly and easily. Through its patented Dimensions technology, which adds the customer's context, such as product or geography, the knowledge base is able to quickly hone in on the right solution and eliminate irrelevant search results.
"This technology has had a significant impact on our ability to rapidly launch new clients and maximize our agents' efficiency. Our 7,000 customer service representatives use the solution on a daily basis, and I see further growth potential," said Alan Giles, CTO of Transcom. "InStranet discovered how to filter out the noise created by the explosion of information that customers and agents must navigate. The combination of InStranet's technology and Salesforce CRM makes a lot of sense."
Cutting Edge Collaboration that Extends Beyond the Walls of the Company
Businesses that thrive in today's market must rely on efficient models to share and collaborate. Salesforce CRM's technology allows enterprises to communicate and collaborate entirely online, with the speed, access and efficiency of the Web.
"Everyone works with people outside their company, and so should your CRM. Salesforce CRM delivers business applications without borders," said Denis Pombriant, principal at Beagle Research.
Page: 1 of 31 | 2 | 3 All »
-----
Source: Salesforce.com
Article Tools
Share Options
(Digg, Technorati, more)
